TV Cash Tilts College Playing Field.

Autor: Vascellaro, Jessica E. (AUTHOR), Everson, Darren (AUTHOR)
Předmět:
Zdroj: Wall Street Journal - Eastern Edition. 8/25/2011, Vol. 258 Issue 47, pB1-B2. 2p. 1 Color Photograph, 1 Black and White Photograph.
Abstrakt: The article discusses growing television revenues for college football programs in the U.S. The University of Texas will launch a television network in partnership with cable-television network ESPN that will provide it with an average annual income of $15 million for 20 years. Fans of college football are a much sought-after audience by ESPN and other networks.
Databáze: Regional Business News