Cisco Makes Linksys Niche Brand, Taps Flip Model for Others.

Autor: Tolkoff, Sarah
Předmět:
Zdroj: Orange County Business Journal. 4/5/2010, Vol. 33 Issue 14, p4-4. 1/2p.
Abstrakt: The article reports on the move of Cisco Systems Inc. to use Linksys router brand after acquiring it for 500 million dollars in Irvine, California. According to Karen Sohl, spokesman for Cisco's consumer unit in Irvine, the company is using Linksys brand to help it become popular to the consumers. Cisco's director of marketing Scott Kabat explains that Linksys is a leading brand in the market which is considered as very effective in terms of technology.
Databáze: Regional Business News