| Autor: |
Yurcan, Bryan F. |
| Předmět: |
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| Zdroj: |
Westchester County Business Journal. 6/30/2008, Vol. 47 Issue 26, p19-22. 2p. |
| Abstrakt: |
The article discusses the marketing programs and product innovations of Zagwear Inc. in Orangeburg, New York. Zagwear is recognized for its innovative marketing promotions for various commercial products from Duracell, Kraft Foods and BMW. The company engages in more "multi-faceted service" marketing programs that would provide consumer satisfaction. Some of the company's modern innovations include the BMW owner kits and Duracell screwdriver onpack. |
| Databáze: |
Regional Business News |
| Externí odkaz: |
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