Consumer Trust in Brands Wanes as ChatGPT Disrupts Marketing Industry: Global Study from Jack Morton Reveals Skepticism and Regional Differences

Autor: PR Newswire
Zdroj: PR Newswire US. 11/21/2024.
Abstrakt: BOSTON, Nov. 21, 2024 /PRNewswire/ -- Jack Morton, a leading global brand experience agency, today reported its latest findings from its global research program, Experience Better/Insights. The new report reveals a significant shift in consumer sentiments with the arrival of ChatGPT as a disruptive player in the creative and marketing services industry. This marks a pivotal moment in the relationship between brands and consumers across the globe. The study builds upon the first half of research released earlier this fall. [ABSTRACT FROM PUBLISHER]
Databáze: Regional Business News
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