China's First English Case Studies Collection in the Brand Public Relations and Marketing Industry Gains Favor from International Business Schools

Autor: PR Newswire
Zdroj: PR Newswire US. 08/30/2023.
Abstrakt: BEIJING, Aug. 30, 2023 /PRNewswire/ -- According to 17PR reports: the first English case studies collection in China's brand public relations and marketing industry, titled Public Relations Case Studies, compiled by the China Golden Flag Award Committee and published by McGraw-Hill Education, has gained recognition from prestigious business schools worldwide since its global publication in 2022. The collection has garnered significant interest from renowned universities in the United States, Europe, and Asia. Currently, 110 university professors have plans to acquire this collection to explore China's business environment and marketing system for brand marketing and international trade studies. [ABSTRACT FROM PUBLISHER]
Databáze: Regional Business News
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