Several Hundred "Military" Marketing Strategies Revealed in New Book The Way of the Warrior in Business by Donald Wayne Hendon

Autor:	PR Newswire
Zdroj:	PR Newswire US. 07/26/2013.
Abstrakt:	WEST CHESTER, Pa., July 26, 2013 /PRNewswire/ -- Business is not just similar to war – it is war! Executives are always trying to improve their position in the market place. They believe that their market share will have to come at another compa­ny's expense. In today's challenging business world companies are fighting one another for business. More fighting means business has become more warlike. And business executives can learn much from the military. [ABSTRACT FROM PUBLISHER]
Databáze:	Regional Business News
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