| Autor: |
Bruell, Alexandra (AUTHOR), Vranica, Suzanne (AUTHOR) |
| Předmět: |
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| Zdroj: |
Wall Street Journal - Online Edition. 1/2/2025, pN.PAG-N.PAG. 1p. |
| Abstrakt: |
The article discusses how advertisers are increasingly avoiding news sites due to concerns about their brands appearing next to sensitive or controversial content. News publishers are facing challenges as advertisers pull back, impacting their revenue streams. Some publishers are working to change advertisers' perceptions by highlighting studies that show it is not harmful for brands to be near sensitive stories. Advertisers are using sophisticated technology to avoid certain words or topics, leading to a decline in ad spending on news sites. [Extracted from the article] |
| Databáze: |
Regional Business News |
| Externí odkaz: |
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