Terence Reilly Made Crocs and Stanley Cups Cool. Can He Do It Again With HeyDude?

Autor: Deighton, Katie (AUTHOR)
Předmět:
Zdroj: Wall Street Journal - Online Edition. 12/4/2024, pN.PAG-N.PAG. 1p.
Abstrakt: Terence Reilly, known for transforming Crocs and Stanley Cups into trendy items, has taken on a new challenge as the brand president of HeyDude, a casual footwear brand. Reilly aims to revitalize HeyDude's marketing strategy, particularly targeting young women, through collaborations and social media initiatives. Despite initial challenges, Reilly's innovative approach and focus on capturing the attention of consumers show promising signs of success for HeyDude. [Extracted from the article]
Databáze: Regional Business News