| Autor: |
Trachtenberg, Jeffrey A. (AUTHOR) |
| Předmět: |
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| Zdroj: |
Wall Street Journal - Online Edition. 11/29/2024, pN.PAG-N.PAG. 1p. |
| Abstrakt: |
Target has secured an exclusive deal to sell Taylor Swift's self-published Eras Tour book, aiming to boost Black Friday sales. The retailer hopes to benefit from this publishing coup as it faces challenges in the market. Swift's unorthodox decision to self-publish the book through Taylor Swift Publications has generated significant buzz, with an initial print run of two million copies. The book, a glossy recap of her successful concert tour, is expected to be a hit among fans and could drive traffic to Target stores during the holiday season. [Extracted from the article] |
| Databáze: |
Regional Business News |
| Externí odkaz: |
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