Ilitch group to help Wayne State boost its athletics marketing.

Autor:	Davis, Jay (AUTHOR)
Předmět:	WAYNE State University, SPORTS administration, COLLEGE sports, BUSINESS schools, PROFESSIONAL sports, BUSINESS partnerships
Zdroj:	Crain's Detroit Business. 10/14/2024, Vol. 40 Issue 39, p7-7. 1p.
Abstrakt:	Wayne State University athletics has partnered with Ilitch Sports & Entertainment to enhance its marketability. Ilitch will serve as the exclusive sports marketing agency for WSU athletics, managing sponsorships, branding, and strategic planning. This collaboration aims to maximize brand exposure and revenue opportunities for the athletic department while providing unique branding opportunities for corporate partners across Detroit. The partnership does not affect Wayne State's name, image, and likeness deals, and builds upon a longstanding relationship between Wayne State and the Ilitch organization. [Extracted from the article]
Databáze:	Regional Business News
Externí odkaz:	Zobrazit plný text záznamu Plný text ve formátu HTML
Nepřihlášeným uživatelům se plný text nezobrazuje	K zobrazení výsledku je třeba se přihlásit.