| Autor: |
Patrick, Aaron O. |
| Předmět: |
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| Zdroj: |
Wall Street Journal - Eastern Edition. 8/22/2005, Vol. 246 Issue 36, pB1-B3. 2p. 2 Color Photographs. |
| Abstrakt: |
Discusses the efforts of Maiden Group PLC and Filter UK Ltd. to expand their cellphone advertising network in Great Britain. Description of the companies' joint advertising program, whereby transmitters beam out text messages to the phones of people walking by to ask them if they would like to watch a video clip advertisement on their phone's screen; How the transmitters are in place at London Heathrow Airport and will be implemented in 30 train stations; Speculation on whether or not the new advertising medium will prove effective. |
| Databáze: |
Regional Business News |
| Externí odkaz: |
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