| Autor: |
Schultz, E.J. (AUTHOR) |
| Předmět: |
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| Zdroj: |
Crain's Detroit Business. 7/1/2024, Vol. 40 Issue 26, p3-3. 1p. |
| Abstrakt: |
General Motors (GM) has made significant changes to its ad agency roster, removing work from Commonwealth/McCann and Leo Burnett Detroit and adding new agencies such as Anomaly, 72andSunny, Mother, and Preacher. S4-owned Media.Monks will support these agencies in content development. Omnicom Precision Marketing Group will serve as GM's lead agency for customer relationship management (CRM), while Dentsu's Carat will remain GM's media agency. The decision to overhaul the roster was made by Global Senior Vice President and Chief Marketing Officer Norm de Greve. The new structure aims to provide fresh thinking and flexibility to meet GM's needs. [Extracted from the article] |
| Databáze: |
Regional Business News |
| Externí odkaz: |
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