| Autor: |
Pacheco, Inti (AUTHOR) |
| Předmět: |
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| Zdroj: |
Wall Street Journal - Online Edition. 5/28/2024, pN.PAG-N.PAG. 1p. |
| Abstrakt: |
The article discusses the competition among shoe makers to develop the best foam for running shoes. Cushioning technology originally designed for elite runners has become popular among the masses, with consumers prioritizing comfort. Companies like New Balance, Under Armour, On, and Hoka are investing in research and development to create foam compounds that offer both performance and versatility. The article also highlights the challenges of durability and sustainability in foam production, as well as the potential for innovation beyond foam materials. [Extracted from the article] |
| Databáze: |
Regional Business News |
| Externí odkaz: |
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