Brands Face Growing Pressure From Activist Shareholders Over LGBTQ Marketing.

Autor: Coffee, Patrick (AUTHOR)
Předmět:
Zdroj: Wall Street Journal - Online Edition. 5/10/2024, pN.PAG-N.PAG. 1p.
Abstrakt: Conservative groups are increasingly pressuring companies to scrutinize their LGBTQ-themed marketing and public relations campaigns through shareholder proposals. Companies like Target, Mondelez, and Dell are expected to hold votes on these proposals, while others have already done so this year. Although some companies have successfully argued against holding votes, the number and quality of these proposals are increasing. These proposals draw energy from recent backlash against corporate diversity and inclusion initiatives and often reference the Bud Light boycott from last year. [Extracted from the article]
Databáze: Regional Business News