The Messi Effect: For the Rapids and MLS. the arrival of a superstar suggests a tectonic shift in TV sports.

Autor: Schley, Stewart
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Zdroj: ColoradoBiz. Fall2023, Vol. 50 Issue 3, p87-87. 1p.
Abstrakt: The article focuses on the impact of soccer superstar Lionel Messi's arrival in Major League Soccer (MLS) and his partnership with Apple. It mentions Messi's involvement in MLS Season Pass, where he earns a commission for every subscription, is seen as a disruptive force, indicating a shift in how players may directly monetize their earnings through partnerships with tech giants.
Databáze: Regional Business News