Music magazine searches for fans.

Autor: Kropf, Annemarie
Předmět:
Zdroj: Business Journal (Central New York). 10/1/2004, Vol. 18 Issue 40, p1-6. 2p.
Abstrakt: This article reports that a new, Syracuse, New York based music magazine may soon strike a chord with the senior market nationwide. With the tag line better living through recreational music making, Making Music magazine is targeted at hobbyists and active music makers, says Antoinette Follett, editor-in- chief and president of Bentley-Hall Inc., the Syracuse company publishing the magazine. The magazine's target audience, the senior market, is defined as those between 50 and 70 years old. The magazine will be bimonthly at first, but Follett hopes to make it monthly in two years. The first issue of the magazine is 40 pages, and 45,000 copies have been printed.
Databáze: Regional Business News