| Autor: |
House, Jonathan, Vitzhum, Carlta, Perez, Santiago |
| Předmět: |
BANKING industry, TARGET marketing, BANCO Bilbao Vizcaya Argentaria SA, HISPANIC Americans, LATIN Americans, CITIGROUP Inc., BANK of America Corp., MARKET segmentation, CONSUMERS, MARKETING, CORPORATE growth
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| Zdroj: |
Wall Street Journal - Eastern Edition. 7/8/2004, Vol. 244 Issue 5, pC1-C2. 0p. 1 Black and White Photograph, 3 Graphs, 1 Cartoon or Caricature. |
| Abstrakt: |
Discusses the move by Banco Bilbao Vizcaya Argentaria (BBVA) SA, Spain's second-largest bank, to buy Valley Bank in California. Scramble among Spanish banks for Hispanic consumers in the U.S.; BBVA's control of Mexico's largest bank; Strategy of BBVA; Why BBVA faces long odds trying to enter the Hispanic market; Efforts of U.S. banking groups such as Citigroup Inc. and Bank of America Corp. to attract Latino customers; How BBVA's focus on the U.S. reflects the trouble many European continental banking giants are having in their efforts to expand. |
| Databáze: |
Regional Business News |
| Externí odkaz: |
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