Autor:	Lefebvre, Ben
Předmět:	EOTECH Inc., FIREARMS, HOLOGRAPHY, MARKET segmentation
Zdroj:	Crain's Detroit Business. 5/24/2004, Vol. 20 Issue 21, p12-12. 1/4p. 1 Color Photograph.
Abstrakt:	EOTech Inc., an Ann Arbor-based maker of holographic gun sights, has hit the target in selling a product to a niche market and in re-selling it to a broader one. EOTech's main product was a high-end holographic gun sight it made for Overland Park, Kansas-based Bushnell Performance Optics. In 2000, EOTech developed a second-generation holographic gun sight aimed at needs of the military and law enforcement markets, both of which are more concerned about features than price. EOTech has benefited by breaking into that global weapons market.
Databáze:	Regional Business News
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