Bank merger marketing 101: Reach out to workers, clients.

Autor:	Cardona, Mercedes M.
Předmět:	J.P. Morgan Chase & Co., BANK One Corp., MERGERS & acquisitions, BANK mergers, FINANCIAL institutions, BANKING industry
Zdroj:	Crain's New York Business. 1/19/2004, Vol. 20 Issue 3, p22-22. 1/3p.
Abstrakt:	Advertising experts have one warning for those involved in the merger of J.P. Morgan Chase and Bank One Corp.— let marketing slide at your own risk. Uneasy customers and uneasy employees can do great damage to a mega-merger, so internal and external communications will have to be priorities as the $58 billion deal progresses. With the merger of J.P. Morgan-Bank One 10,000 positions will be cut. The merger, expected to close at midyear, will result in a network of 2,300 retail branches in 17 states.
Databáze:	Regional Business News
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