| Autor: |
Lianne Yu |
| Předmět: |
|
| Zdroj: |
Hawaii Business. Aug2016, Vol. 62 Issue 2, p126-131. 6p. |
| Abstrakt: |
The article describes how products made in Hawaii are creating brand identity and establishing a connect with consumers. It reports that local companies from Hawaii such as KTA Super Stores, Kona Brewing Co., and Hawaiian Airlines are connecting their brand identity to Hawaii. It also reports that brand Hawaii is associated with best quality and authenticity and its popularity has prompted the state government to protect the integrity of products made in Hawaii. |
| Databáze: |
Regional Business News |
| Externí odkaz: |
|
