Autor:	BRIAN DEAGON
Předmět:	GOING public (Securities), MAXPOINT Interactive (Company), MARKETING software, BRAND name product sales & prices, PURCHASING agents, LOCAL advertising
Zdroj:	Investors Business Daily. 3/6/2015, p00. 1p.
Abstrakt:	The article reports on the initial public offering (IPO) of online advertising company MaxPoint Interactive which was unable to ignite the enthusiam of the investors. Topics mentioned include the providing of marketing automation software platform which is cloud based to drive the sales of national brands, the use of the technology to predict the specific product buyers at a particular retail location , and the call of the field as hyperlocal advertising.
Databáze:	Regional Business News
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