Investigating the Impacts of Customer Relationship Management (CRM) and Organizational Performance in Governmental Companies of Iran (Case Study: Gas Company of Central Province).

Autor: Isfahani, Ahmadreza Shekarchizadeh1, Nili, Majid1, Hamzeloo, Atefeh1 A.Hamzeloo91@Gmail.com, Karimi, Rahman2
Zdroj: New Marketing Research Journal. Spring2014, Vol. 4 Issue 1, preceding p7-7. 13p.
Databáze: Business Source Ultimate