Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance.
| Autor: | GUYT, JONNE Y.1 Jonne.Guyt@unisa.edu.au, GIJSBRECHTS, ELS2 e.gijsbrechts@tilburguniversity.edu |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). Dec2014, Vol. 51 Issue 6, p753-772. 20p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|