Managing Customer Profits: The Power of Habits.
| Autor: | SHAH, DENISH1,2 shah@gsu.edu, KUMAR, V.3,4,5,6,7 vk@gsu.edu, KIM, KIHYUN HANNAH8 kkim21@gsu.edu |
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| Zdroj: | Journal of Marketing Research (JMR). Dec2014, Vol. 51 Issue 6, p726-741. 16p. |
| Databáze: | Business Source Ultimate |
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