Private Label Imitation of a National Brand: Implications for Consumer Choice and Law.
| Autor: | ARIBARG, ANOCHA1 anocha@umich.edu, ARORA, NEERAJ2,3 narora@bus.wisc.edu, HENDERSON, TY4 ty.henderson@mccombs.utexas.edu, YOUNGJU KIM5 aa0124@korea.ac.kr |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). Dec2014, Vol. 51 Issue 6, p657-675. 19p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|