Rational and Emotional Communication in Advertising in Women's Magazines in Brazil.
| Autor: | Marin, Edward Robinson1 edward.robinson.marin@mail.com, Kassouf Pizzinatto, Nadia2 nkp@nadiamarketing.com.br, Giuliani, Antonio Carlos2 cgiuliani@unimep.br |
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| Zdroj: | Brazilian Business Review (English Edition). Nov/Dec2014, Vol. 11 Issue 6, p22-49. 28p. |
| Databáze: | Business Source Ultimate |
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