Country-Level Performance of New Experience Products in a Global Rollout: The Moderating Effects of Economic Wealth and National Culture.
| Autor: | Griffith, David A.1 griffith@lehigh.edu, Yalcinkaya, Goksel2 goksel.yalcinkaya@unh.edu, Rubera, Gaia3 gaia.rubera@unibocconi.it |
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| Zdroj: | Journal of International Marketing. Dec2014, Vol. 22 Issue 4, p1-20. 20p. 3 Charts. |
| Databáze: | Business Source Ultimate |
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