This Is Important (But Don't Tell Me That): The Backfire Effect of Emphasizing Goal Importance.

Autor:	Davis, Scott W.1, Haws, Kelly2
Zdroj:	Advances in Consumer Research. 2013, Vol. 41, p705-706. 2p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu