More Than Price? Exploring the Effects of Creativity and Price in Advertising.
| Autor: | Modig, Erik1, Rosengren, Sara1 |
|---|---|
| Zdroj: | Advances in Consumer Research. 2013, Vol. 41, p373-377. 5p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Modig, Erik1, Rosengren, Sara1 |
|---|---|
| Zdroj: | Advances in Consumer Research. 2013, Vol. 41, p373-377. 5p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|