Brand awareness: A community perception of a nonprofit organisation.
| Autor: | CRONIN-GILMORE, JULIA1 julia.cronin-gilmore@bellevue.edu, BATES, MYRA JO2, BROWN, DOUG |
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| Zdroj: | Journal of Brand Strategy. Summer2014, Vol. 3 Issue 2, p155-168. 14p. |
| Databáze: | Business Source Ultimate |
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