Do Individualists Complain More than Collectivists? A Four-Country Analysis on Consumer Complaint Behavior.

Autor: Chapa, Olga1 (AUTHOR) chapao@uhv.edu, Hernandez, Monica D.2 (AUTHOR), Wang, Yong J.3 (AUTHOR), Skalski, Cali3 (AUTHOR)
Zdroj: Journal of International Consumer Marketing. Oct-Dec2014, Vol. 26 Issue 5, p373-390. 18p.
Databáze: Business Source Ultimate
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