Nonlinear analyses in sales research: theoretical bases and analytical considerations for polynomial models.

Autor: Johnson, Jeff S.1 (AUTHOR) johnsonjs@umkc.edu
Zdroj: Journal of Personal Selling & Sales Management. Fall2014, Vol. 34 Issue 4, p302-317. 16p. 4 Black and White Photographs, 5 Charts.
Databáze: Business Source Ultimate
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