Green Claims and Message Frames: How Green New Products Change Brand Attitude.
| Autor: | Olsen, Mitchell C.1 mcolsen@indiana.edu, Slotegraaf, Rebecca J.2 rslotegr@indiana.edu, Chandukala, Sandeep R.3 |
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| Zdroj: | Journal of Marketing. Sep2014, Vol. 78 Issue 5, p119-137. 19p. 1 Diagram, 6 Charts, 3 Graphs. |
| Databáze: | Business Source Ultimate |
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