Proud to Belong or Proudly Different? Lay Theories Determine Contrasting Effects of Incidental Pride on Uniqueness Seeking.
Autor: | XUN (IRENE) HUANG1 (AUTHOR) huangxun3@mail.sysu.edu.cn, PING DONG2 (AUTHOR) ping.dong12@rotman.utoronto.ca, MUKHOPADHYAY, ANIRBAN3 (AUTHOR) Anirban.Mukhopadhyay@ust.hk |
---|---|
Zdroj: | Journal of Consumer Research. Oct2014, Vol. 41 Issue 3, p697-712. 16p. 1 Diagram. |
Databáze: | Business Source Ultimate |
Externí odkaz: |