Proud to Belong or Proudly Different? Lay Theories Determine Contrasting Effects of Incidental Pride on Uniqueness Seeking.
| Autor: | XUN (IRENE) HUANG1 (AUTHOR) huangxun3@mail.sysu.edu.cn, PING DONG2 (AUTHOR) ping.dong12@rotman.utoronto.ca, MUKHOPADHYAY, ANIRBAN3 (AUTHOR) Anirban.Mukhopadhyay@ust.hk |
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| Zdroj: | Journal of Consumer Research. Oct2014, Vol. 41 Issue 3, p697-712. 16p. 1 Diagram. |
| Databáze: | Business Source Ultimate |
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