Money in the Bank: Feeling Powerful Increases Saving.

Autor: GARBINSKY, EMILY N.1 (AUTHOR) garbinsky_emily@gsb.stanford.edu, KLESSE, ANNE-KATHRIN2 (AUTHOR) A.K.Klesse@uvt.nl, AAKER, JENNIFER3 (AUTHOR) jaaker@stanford.edu
Zdroj: Journal of Consumer Research. Oct2014, Vol. 41 Issue 3, p610-623. 14p. 1 Color Photograph, 2 Diagrams, 3 Graphs.
Databáze: Business Source Ultimate