Factors Affecting the Impact of Negatively and Positively Framed Ad Messages.

Autor:	Shiv, Baba1, Edell, Julie A.2, Payne, John W.3
Zdroj:	Journal of Consumer Research. Dec97, Vol. 24 Issue 3, p285-294. 10p. 2 Graphs.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu