Switching Costs in Key Account Relationships.
| Autor: | Sengupta, Sanjit, Krapfel, Robert E. |
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| Zdroj: | Journal of Personal Selling & Sales Management. Fall97, Vol. 17 Issue 4, p9-16. 8p. 1 Diagram, 3 Charts. |
| Databáze: | Business Source Ultimate |
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