Can Advertising Copy Make FSI Coupons More Effective?
| Autor: | Leclerc, France1, Little, John D.C.2 |
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| Zdroj: | Journal of Marketing Research (JMR). Nov97, Vol. 34 Issue 4, p473-484. 12p. 3 Black and White Photographs, 2 Charts, 2 Graphs. |
| Databáze: | Business Source Ultimate |
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