Recency in Media Planning--Re-Defined.
| Autor: | Reichel, Walter1, Wood, Leslie1 |
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| Zdroj: | Journal of Advertising Research. Jul/Aug97, Vol. 37 Issue 4, p66-74. 9p. 2 Black and White Photographs, 1 Diagram, 3 Charts, 5 Graphs. |
| Databáze: | Business Source Ultimate |
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