Schema Theory Compared to Text-Centered Theory as an Explanation for the Readers' Understanding of a Business Message.
| Autor: | Faris, Kay A.1, Smeltzer, Larry R.1 |
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| Zdroj: | Journal of Business Communication. Jan1997, Vol. 34 Issue 1, p7-26. 20p. 4 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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