Helvetica as a Type Convention for the Youthful and Trendy Image: A Consumer Response to Designer Safe Option.
| Autor: | Nedeljković, Uroš1 urosned@uns.ac.rs, Novaković, Dragoljub1 novakd@uns.ac.rs, Puškarević, Irma1 irma@uns.ac.rs, Tomić, Ivana1 tomic@uns.ac.rs |
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| Zdroj: | Marketing (0354-3471). 2014, Vol. 45 Issue 1, p50-62. 13p. |
| Databáze: | Business Source Ultimate |
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