The Determinants of Japanese New Product Successes.
| Autor: | Song, X. Michael1, Parry, Mark E.2 |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). Feb1997, Vol. 34 Issue 1, p64-76. 13p. 2 Diagrams, 3 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|