Advantages of Time-Based New Product Development in a Fast-Cycle Industry.
| Autor: | Datar, Srikant1, Jordan, C. Clark2, Kekre, Sunder2, Srinivasan, Kannan2, Rajiv, Surendra3 |
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| Zdroj: | Journal of Marketing Research (JMR). Feb1997, Vol. 34 Issue 1, p36-49. 14p. 1 Diagram, 4 Charts, 4 Graphs. |
| Databáze: | Business Source Ultimate |
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