Consumption Vocabulary and Preference Formation.

Autor:	West, Patricia M.1, Brown, Christina L.2, Hoch, Stephen J.3
Zdroj:	Journal of Consumer Research. Sep96, Vol. 23 Issue 2, p120-135. 16p. 4 Black and White Photographs, 3 Charts, 8 Graphs.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu