Marketing Doctrine: A Principles- Based Approach to Guiding Marketing Decision Making in Firms.
| Autor: | Challagalla, Goutam1 (AUTHOR) gnc@gatech.edu, Murtha, Brian R.2 (AUTHOR) brian.murtha@uky.edu, Jaworski, Bernard3 (AUTHOR) bernard.jaworski@cgu.edu |
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| Zdroj: | Journal of Marketing. Jul2014, Vol. 78 Issue 4, p4-20. 17p. 1 Diagram, 4 Charts. |
| Databáze: | Business Source Ultimate |
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