Imagining Yourself in the Scene: The Interactive Effects of Goal-Driven Self- Imagery and Visual Perspectives on Consumer Behavior.

Autor:	YUWEI JIANG1 (AUTHOR) yuwei.jiang@polyu.edu.hk, ADAVAL, RASHMI2 (AUTHOR) mkadaval@ust.hk, STEINHART, YAEL3 (AUTHOR) ysteinhart@post.tau.ac.il, WYER JR., ROBERT S.4 (AUTHOR) mkwyer@ust.hk
Zdroj:	Journal of Consumer Research. Aug2014, Vol. 41 Issue 2, p418-435. 18p. 3 Color Photographs, 3 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu