“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption.
| Autor: | NENKOV, GERGANA Y.1 (AUTHOR) gergana.nenkov@bc.edu, SCOTT, MAURA L.2 (AUTHOR) maura.scott@fsu.edu |
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| Zdroj: | Journal of Consumer Research. Aug2014, Vol. 41 Issue 2, p326-341. 16p. 4 Color Photographs, 2 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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