Judging a Part by the Size of Its Whole: The Category Size Bias in Probability Judgments.
| Autor: | ISAAC, MATHEW S.1 (AUTHOR) isaacm@seattleu.edu, BROUGH, AARON R.2 (AUTHOR) aaron.brough@usu.edu |
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| Zdroj: | Journal of Consumer Research. Aug2014, Vol. 41 Issue 2, p310-325. 16p. 3 Color Photographs, 1 Chart, 1 Graph. |
| Databáze: | Business Source Ultimate |
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