Creating Shopper Value: Co-Creation Roles, In-Store Self-Service Technology Use, and Value Differentiation.
| Autor: | Turner, Tobin1 (AUTHOR) turner@presby.edu, Shockley, Jeff2 (AUTHOR) |
|---|---|
| Zdroj: | Journal of Promotion Management. Jun/Jul2014, Vol. 20 Issue 3, p311-327. 17p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|