Comparing the Effect of Store Remodeling on New and Existing Customers.

Autor: Dagger, Tracey S.1 (AUTHOR) tracey.dagger@monash.edu, Danaher, Peter J.2 (AUTHOR) peter.danaher@monash.edu
Zdroj: Journal of Marketing. May2014, Vol. 78 Issue 3, p62-80. 19p. 1 Diagram, 5 Charts, 1 Graph.
Databáze: Business Source Ultimate